Terms of Use

Acceptance

By using this website you agree to these Terms of Use.

Intellectual Property

Unless otherwise stated, all original content on this website, including:

• Sub-Surface Strategy™
• Discovery Essays
• Strategic FAQs
• Core Briefings
• Case Studies
• Frameworks
• Concepts
• Terminology
• Graphics
• Books
• Written material

is the intellectual property of Shobha Ponnappa and is protected by applicable copyright laws.

No material may be reproduced, adapted or commercially exploited without prior written permission.

Permitted Use

You may:

• Read
• Download for personal reference
• Share links to articles

You may not:

• Reproduce articles
• Republish content
• Create derivative works
• Redistribute material commercially

without written permission.

Original Concepts

Sub-Surface Strategy™ introduces original concepts, terminology and frameworks developed through independent research and writing. Readers are welcome to reference and discuss these ideas with appropriate attribution. However, reproduction of substantial portions of the work, systematic reuse of the discipline’s terminology, or the creation of derivative frameworks based upon this material without written permission is prohibited.

No Professional Advice

Content published within the Knowledge Library is intended for educational and informational purposes.

It does not constitute legal, financial, accounting or other professional advice.

External Links

Links to third-party websites are provided for convenience.

Sub-Surface Strategy™ is not responsible for their content.

Changes

These Terms of Use may be updated periodically.